Third Rabindranath Barthakur Memorial Lecture 2015 by Prof. Gunter Pauli
Gunter Pauli (born 1956 in Antwerp) is a self-styled “serial entrepreneur”, author and initiator of The Blue Economy. He is to sustainability what Steve Jobs was to computing. His concept of a Blue Economy is based on the premise that we need to be able to provide the basic needs for all, from what we have, we need to move from an economy where what is bad is cheap and what is good is expensive, to a system where the sustainable option is the cheapest and the best. His entrepreneurial activities span business, culture, science, politics and the environment. Under his leadership, a small European company pioneered an ecological factory. He founded the “Zero Emissions Research and Initiatives” (ZERI) at the United Nations University in Tokyo, and subsequently established The Global ZERI Network, redesigning production and consumption into clusters of industries inspired by natural systems.