Cradle to Cradle

McDonough Unveils ICEhouse™, Designed to Illustrate Innovation for the Circular Economy, at Davos

The structure has been designed to demonstrate the positive design framework described in the book: Cradle to Cradle: Remaking the Way We Make Things
The ICEhouse is primarily made of just four materials

ICEhouse was created by McDonough working with his firms, William McDonough + Partners and WonderFrame LLC. The McDonough team was invited by Hub Culture, a global collaboration network, to create the structure in Davos. The project was supported by and is a close collaboration with SABIC and also received support from SAP. It is the centerpiece of Hub Culture’s mission to welcome innovators and leaders at the World Economic Forum.

A Message From Our Mother Feat. Dia Mirza & WHACK

With world environment day on it's way, we are sharing a message from our mother - our mother who is going through one of her toughest times.
I could not think of a better person than Dia Mirza to have in this video. We all know her as an actor & producer but her role as an activist , Ambassador and conservationist cannot be missed .

So come on tribe people, let's spread this message and do our best to save our mother nature!

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