Case Study: Sandeep Gurung Sikkim
A writer and green activist, the seeds of Mr. Sandeep Gurung’s green consciousness were in many ways laid down by his parents. Mr. Gurung run Oh My India (OMI), a social group that creates awareness on the importance of reducing, reusing and recycling domestic waste, which has inspired thousands of individuals to change their lifestyles. He carved a niche for himself in the fashion world at a young age and is the owner of Green Gangtok – the first-of-its-kind eco- friendly fashion boutique in Sikkim. Mr. Gurung’s work has been featured in many leading newspapers of India and he actively writes on fashion and lifestyle topics for leading dailies in India and international journals. He has previously worked as a fashion editor for a publication in Bengaluru, and at present work as a special correspondent and columnist in Sikkim. Mr. Gurung’s writing reflects his love and care for the environment and his attempt to promote sustainable consumption among urban consumers is the need of the hour.